Following Up on That Unscheduled Treatment
While absence might make the heart grow fonder in some facets of life, time tends to work against us when it comes to things that we are not so naturally...
Discover New Possibilities with The Money Finder
One question I typically ask my customers during a training session is “How often do you query your database to produce a precise list of patients?” I then go on...
Advanced SEO for Dental Practices: Convert Your Web Traffic into Revenue
In the past I’ve emphasized the importance of making your dental practice web pages focused on your business goals. It sounds obvious, but the truth is that many practice websites...
Balancing Social Media and Patient Privacy
Undeniably, technology has transformed the way dentistry is delivered and how we communicate with patients. With these changes come federal and/or state laws such as HIPAA, mandating patient privacy and...
Stock audio and images for your videos
If you’re making a video and are considering using stock audio or images, we’ve got some tips for you (thanks to Dee for Dentist for the question). For practices that...
And the Winner Is…
In-office promotions and patient giveaways are an easy way to market to existing and prospective patients. However, there are always legalities that must be followed to be sure that what...
Your Most Pressing Social Media HIPAA Related Questions
A few months ago, I wrote an article called Social Media Legal Considerations for Dentistry. Since then, I’ve received dozens of comments, questions and feedback. Many of you were simply grateful...
New OSHA Requirement for the Dental Office
There is often misunderstanding as to what OSHA regulates in a dental facility. OSHA, in fact, is concerned with only one thing---the safety of employees. OSHA, which is an acronym...
Let Patterson send you to the AADOM Conference – for free!
As the Diamond Partner of the American Association of Dental Office Managers, Patterson Dental is honored to award scholarships to AADOM’s National Conference. This year, we’re awarding eight scholarships for...
Using Social Media in a Regulated Industry
Social media is a very common piece of marketing strategy for many businesses, including dental practices, and often these businesses look to their customers to help create content. Customers are...
Clear Financial Arrangements Increase Case Acceptance
Dentistry and the business of dentistry have changed in recent years. With economic downturns and a slow recovery, your patients are responding and reacting to their healthcare needs differently. In...
Are You Really in Compliance with OSHA?
In general, dentists want to comply with OSHA regulations. After all, who would willingly risk the astronomical fines of up to $5K and more per incident per day? The problem...
5 Steps to Becoming More Confident in Infection Control Management
Are you up-to-date on the latest guidelines and standards from CDC, OSAP, OSHA and your state government? Do you stay current with industry news and continuing education? Develop more confidence...
Video Tips: Know What You’re Going to Say
Internet videos are like dog years. To you, what feels like only one minute can feel like seven to your audience. That’s why it’s particularly important to be concise when...
Enhance Your Twitter Profile Image For Better Engagement
There is no perfect strategy that fits for every social media platform. That’s why we encourage our clients to understand the subtleties of each social media tool and think about...
Video Tips: The Importance of Audio
The dental practice is many things. Quiet is not one of them. Despite the inherent difficulty of finding a quiet location within the practice where you can make your video,...
Working with Trends in Eaglesoft
Have you ever looked at Trends within Eaglesoft? Trends is a practice management feature that allows you to view office totals according to specified criteria. From Trends, you can import...
Do You Know When to Keep the Barn Door Closed?
HIPAA and Release of Information regulations can create sticky situations. Frequently, I am asked how to handle release of information to the caregiver of an elderly patient after the information...
Video Tips: Let There Be (Appropriate) Light
Whether it’s a dental practice trying to market a new service or a puppy doing something amazing (OK, more likely the puppy), we have all encountered videos with poor lighting...
5 Best Incentives for Patient Reactivation
If your office is like most, your practice management system is home to several hundred dormant patients who haven’t stepped foot in your office for over 24 months. They’re your...
A Well-Trained Staff Will Significantly Impact Case Acceptance
Have you ever gone to a professional sporting event? The organization of the event and the staff working it are usually quite impressive. There are ushers to welcome you and...
Hands-on Learning Through CEREC ACCEPT
Think back to the last time you bought a new techie gadget, like a smartphone, tablet or TV. How did you go about figuring out what product would work best...
Using Varnish Over Fluoride Trays
I purchased a dental practice in August 2014. This practice has only had only one other owner who built this practice from scratch in 1982. The practice philosophy was practically...
Return, Refer, Repeat
Have you noticed lately how marketers are cashing in on the real fear of not having enough new patients? Does your practice stress about new patient numbers every month? What...
Video Tips: Put Yourself in Position for a Memorable Video
Somewhere in the not-so-distant past, where increasingly accessible video technology crossed paths with the rise of social media, the viral video was born. Few are immune to its intoxicating effects...
The Art of Dentistry at Scripps Rock Dental
“I’m a big rock and roll fan and have been since I was young,” said Anthony Hatch, DDS, who has decked out his San Diego practice with rock and roll...
Why MSDS Binders Are No Longer a Good Enough Approach
With new OSHA regulations coming into play, it’s time to rethink your bulky Material Safety Data Sheet binder. New OSHA Regulation – Hazard Communication For all hazardous products, OSHA requires...
Working together to create “A Future to Smile About”
Did you know that tooth decay is the most common chronic childhood disease in America, affecting 50 percent of first graders and 80 percent of 17 year olds? At Patterson,...
How Much Is Your Data Worth?
Typically, when one thinks of the value of a business – dental practice or otherwise – one tends to think of the physical assets such as equipment, furniture and office...
Finding the Right SEO Help for Your Website
Over the past few months I’ve discussed some strategies and tactics for dental practice SEO. In some cases I bet some of you are thinking “I need help with my...