5 Marketing Tips That Will Make a Difference
When celebrating my anniversary with my husband this past month, I made a reservation for a nice restaurant in Oklahoma City. It is well known for its food and ambiance....
Ignoring HIPAA Compliance Can Cost You
As I speak with dentists and team members across the country, I am surprised at the large numbers of people who don’t appreciate the potential for serious consequences to their...
Social Media Helps Move Your Practice Away From Commodity Dentistry
A Costco cup of coffee costs $0.50. Down the street at Starbucks you’ll pay six times that much. Have you ever heard people walk into Starbucks and ask them to...
9 Monthly Reports to Check the Pulse of Your Practice
Do you know how to tell if your practice is “healthy” from your reports? Take a look at the numbers; they will tell you a story. Checking key indicators periodically...
Selling White: A Few Practical Ways to Boost Your Whitening Business
If you step back to look at it, teeth whitening isn’t really a procedure – it’s more like a dopamine trigger with staying power. Think about it. When your patient...
“Dental Team Member needed: MUST be a Team Player”
“Dental team member needed: MUST be a team player.” That is possibly one of the most overused and under-defined statements you might see in a job posting for a new...
Social Media’s Value – It’s Not You, It’s Me
Are you wondering if social media marketing is worthwhile? The issue in questioning social media’s value often comes down to expectations. In conferences, Facebook groups and various forums, I’ve heard...
Leveraging Your Social Media for Recruiting
Social media isn’t something that should just reside in a marketing plan. An increasing number of job seekers are turning to social media to not only connect with the companies...
Track for Success
Sometimes, the saying “The simple things are important and the important things are simple” really is true. But what does that look like in a dental practice, exactly? It means...
How CEREC helps one dentist practice dentistry his way
When Mark W. Heidebrecht, DDS, started his practice, Gentility Dentistry in Wichita, Kan., he wanted to create an atmosphere that supports good dentistry. “I really want to do what’s best...