Growing Practice Profitability in the Internet Age
These days, it often seems like running a dental office has as much to do with search engine marketing, social media visibility and website lead management as it does with...
Difficult Employees: Addressing Problem Behavior
At some point in your tenure as a practitioner or leader you will inevitably experience a situation in which one of your staff members demonstrates some form of unacceptable behavior. ...
Cool dental technology, practice efficiency, and orthodontics
Next week, we’re excited to share with you the story of Dr. Jeff Just, a third-generation orthodontist serving patients in the communities of Manitowoc, Sheboygan, and Green Bay, Wisc. The...
Marketing to Tomorrow’s Sports Heroes
Did you know that sports accidents reportedly account for 10 to 39 percent of all dental injuries in children? With an estimated 35 million children ages 5-18 playing organized sports,...
Going paperless? Put these advanced SmartDoc features to work!
I have seen many offices transition from traditional paper charts to a completely chartless and/or paperless environment over the years. The best part of making this switch is the increase...
The Importance of Seeking Expert Advice
Take a moment to watch NY Times best-selling author, Weldon Long talk about what he calls “junk in your trunk,” meaning the subconscious things that hold us back from success....
“Yes, I’m Busy. And Yes, I Care.”
Chris Brogan wrote a book last year entitled, “The Impact Equation” in which he introduced the term “Echo” as part of effective social media marketing strategy. For a dental practice’s...
Collaboration: The Rock Star Approach to Practice Success
At the Golden Globes this year, U2 received the award for best song in a film for their song “Ordinary Love,” from the film Mandela. In their acceptance speech, tucked...
Social Media Manager for Dentistry − Sample Job Description
The role of social media manager is fast becoming a practice standard. Is your practice positioned to succeed? As social media becomes more accepted as a long-term communication tool −...
Bonuses – the Good and the Bad
Bonus programs are the stuff of urban legends. When you ask a dental team to make a wish list, one thing that consistently comes high on their lists is a...
Simplifying Endodontics with Technology
Every endodontist has two words working against them before a patient even sets foot in the dental practice: "root canal". With a patient base that is often unfamiliar with him...