Always on the lookout for fresh Facebook post ideas that elicit great engagement from your patients and prospective patients? Here’s an idea that seems to work every time. Think about...
Keeping all patients, clinical and nonclinical personnel, and the community safe from harm has never been more important, or more in focus. Before, during and after treatment, patients trust their...
The typical dental office has several regular meetings that can help to keep the team on track. We hear from our members that as the staff gets bigger, the meetings...
Is your office using Post Procedure Notes? If you are wondering what they are or why you would, this post is for you! Using Post Procedure Notes will not only...
What is the main reason you got on board with social media? Social media has mainly been seen as a marketing tool – a way to attract new patients. However,...
New employees are typically hired and trained by office managers, yet managers are most often the busiest people in the office! We hear from our members often that this part...
The continuing education courses you select can have a powerful impact on quality of care, patient satisfaction and the success of your practice. That’s why Patterson Dental has partnered with...
I’m proud to give you a sneak peek at one of the great new features from Eaglesoft 17 and Patterson Imaging 17 for release this summer: Dolphin 3D imaging tools will...
Unlike most people who blog on dental marketing and patient communications, I have (at least for the time being) a unique perspective on the subject. How so? Well, I’m the...
Editor’s Note: The following is an excerpt from Charlene White’s article “Activate Practice Proaction to Prevent a Panicked Reaction” in the current edition of The Wave. Read the full article...
Have you ever heard the phrase “You can hear a smile”? These five words can play a big part in our telephone skills, especially when the day is not going...
Join us in May for the following events! California 5/9: Beverly Hills – Dr. LaSage Live CEREC Demo 5/10: Petaluma – Eaglesoft User Group Meeting 5/10: Valencia – Cone Beam...
When your Patterson Dental representative stops in for their next visit, he or she likely will be carrying a small but savings-packed piece of paper. The What’s Hot Flyer contains...
I’m often asked by new and seasoned CEREC users how to decrease their appointment times for a simple crown procedure. This question has a number of different solutions depending on...
If you’ve been to a trade show you know the organized chaos they can be; there is simply so much to do and see it can be impossible to fit...
It’s an exciting time at Oral Health America, with staff members both looking back at the work we did last year in preparation for our annual report and preparing for...
Moisture is the nature of the human body – especially the oral cavity. And while we’ve developed products to restore and protect our natural teeth, we’ve mostly only been able...
Dental sterilization has never been more important. It’s a responsibility based on trust that patients put in their dentist every time they step into their practice. And all of us...
Lately I have seen many questions on message boards about how to measure marketing. Why is it difficult to measure? Why won’t anybody give straight answers as to expected results?...
We’ve discussed online scams before on Off the Cusp, and this author is routinely amazed at the variety, creativity and temerity of the swindles bad guys pull off. Here is...
The temptation in dental practice marketing is to always be looking for the latest, greatest tool or trick – the silver bullet that will attract herds of new patients, eliminate...
At Patterson, our innovative, practice-changing technologies are head-and-shoulders above anyone else in the industry. In part, that’s because we stand on our experience. Some of that experience comes from our...
Believe it or not, the difference between your team and a dream team is not far off. The key is perspective. With a few tweaks to your team huddle approach...
One of my favorite features, InContact is an interactive contact manager that makes keeping track of patients an effortless task. InContact allows you to store different groups of patients based...
Are you wondering what’s happening in social media today? What’s working – and not? What are we seeing? According to Pew Internet research, 67% of online adults use social networking sites. For...
For most of us, spring cleaning means getting rid of the clutter that’s built up over the year and doing some serious scrubbing. While we’re accustomed to organizing our homes...
Join us in April for the following events! Arkansas 4/4: Little Rock – Little Rock Annual Golf Event California 4/5: El Segundo – Eaglesoft User Group Meeting 4/11-4/13: Anaheim – California Dental Association 4/17:...
With an amazing special offer extended through April 26, there is no better time to purchase Schick intraoral imaging products. This promotion is designed to make it more convenient than...
At RevenueWell, we’re huge on helping our customers deliver a world-class patient experience every day. “Why,” you’d ask, “isn’t RevenueWell in the practice marketing business?” Yes, indeed. And as marketers,...
Now launched and in full toothbrush-championing mode, the 2min2x campaign is spreading the word about children’s oral health. A campaign put together by the combined efforts of the Dental Trade...
