One Procedure, Unlimited Impact
Jennifer Canizaro, office manager at Endodontic Specialists in Metairie, La., says she sees lives change every day among her practice’s patients. Not bad for a practice that mainly deals with...
Start with the Vision
Here we are again … the onset of 2014 is near and we are excitedly awaiting the infamous “ball drop” to ring in the New Year! The start of a...
4 Steps to Problem Solving
Most of our days are consumed by problem solving and decision making. We encounter problems at work and in our personal lives. It could be a problem with a co-worker,...
6 Things Ron Burgundy Can Teach Us About Dental Marketing
Who would have ever thought that Ron Burgundy would become a bright and shining example of great marketing? Will Ferrell’s “Anchorman” character has created such a buzz marketing and promoting...
Sporting a New Look for Movember
After a very successful Grins for a Good Cause campaign this year – thanks to everyone who participated via their Patterson branch and helped support the fight against breast cancer!...
Year-End Eaglesoft Processing
Where did 2013 go? As we come to the end of the year, I want to take a moment to make sure that you have all the necessary information needed...
7 Easy Steps to Success by Developing Integrity Within Your Dental Practice
I often get questions from people about what others are doing to become more “successful” and how they are achieving their goals in attaining success. Here are 7 easy steps...
Grins for a Good Cause: A Lot to Smile About in 2013
In a recent Off the Cusp post we highlighted the inspirational story of Donnell Rank; successful businesswoman, pageantry participant, volunteer, mentor to other women and cancer survivor. Donnell is just...
Is Automated Dental Social Media Marketing a Lie?
Recently I’ve seen some dental marketing service companies pitching automated dental social media marketing in this way: “... the primary purpose of a dental practice blog is search engine optimization,...
Leadership Revolution: Holding Fast to a Standard of Excellence
When the leader of an organization begins to accept less than the best, the standard is lowered. Whether that acceptance of less than the best is for the performance of...
A New Exclusive Line of Lasers
In an era of dentistry with rapidly changing technologies, Patterson Dental now features an exclusive line of the aptly named Pioneer Lasers. Lasers today are valuable tools in the dental...
Sometimes it’s not what you say, it’s where you say it
When presenting treatment recommendations and the cost of care, helping patients understand the value of the dentistry and their payment options and obligations is important. As important is presenting that...
8 Great Patient Marketing Campaigns to Send This December
To be a successful, modern dental practice one has to market outside of the waiting room. While your front-of-the-house team can help you score referrals and keep your active patients...
Social Media Champion Checklist
Who’s your social media champion? This is the person in your practice who manages your social media. Even if you’ve chosen to work with an outside social media partner, it’s...
A Patient Experience Win-Win
There is a strong connection between oral health and overall health. That’s not news to you, but too often, it is news to patients. One of the goals of Hygiene...