Stay True to You
Last Wednesday my Branch Manager, Joe Pennisi, and I represented Patterson Dental at San Jose State University’s Spring Job Fair. We aimed to attract charismatic, motivated applicants, and found it...
Get in the Driver’s Seat: Understanding Treatment Opportunities
Our thoughts create our reality and may hold us back. In some dental practices, we project the story that the patient can or cannot afford a particular treatment plan, or...
More Efficiency > Fewer Clicks!
Efficiency, as defined by Merriam-Webster is “the ratio of the useful energy delivered by a dynamic system to the energy supplied to it.” For Patterson, that dynamic system is Eaglesoft!...
Beware of Black Hat Facebook Marketing
Have you heard of black hat SEO (unscrupulous search engine optimization), which will supposedly help get your website to the top of Google? While getting your website to the top...
Patterson Companies Makes Forbes Most Trustworthy List
Good news for Patterson customers and shareholders…Patterson Companies, Inc. is making headlines with its selection to the Forbes listing of America’s 100 Most Trustworthy Companies. An independent financial analytics company...
Documentation in Clinical Records
Having some knowledge of the importance of the clinical record and how that record can protect and defend the doctor and the practice, I’m asked to conduct independent audits of...
Enterprise Compliance for Dental Practices
Now is the time to kick your corporate compliance program into high gear! You may be wondering exactly what corporate compliance is in dentistry. Compliance refers to your legal duty...
Compliance in the Technology Age
The Information Age began in earnest over twenty years ago and there’s no doubt about it – the world continues to change at breakneck speed. Dentistry has changed too, and...
Social Sharing
Over the last several months, I have been elated to see more and more dental practices starting to participate in social media. Many of their websites have even started to...
Social Media Policy for Your Practice
Are you wondering if a social media policy is necessary for your practice? And what if you aren’t marketing with social media – do you still need a policy? Certified...
Fill Their Easter Basket with Fun!
According to a national survey of dentists, 88% agreed that toothbrushes featuring easy to recognize characters help motivate children to brush their teeth. Sunstar offers a wide range of colorful...
Eaglesoft’s Clinical Exam – A Provider’s Gem
I have a birthday trip booked in June to take my little darlings to Arkansas. Those little are my grandchildren. Destination: Murfreesboro to dig for diamonds at Crater of Diamonds...
The Anatomy of a Perfect Patient Reactivation Email
Got email addresses for some of the patients you haven’t seen in a while? Good. You actually have a pretty decent chance of bringing them back to your practice –...
They Need to Know
Most employees want to know how they are doing. As a manager, you need them to know how they are doing. When they are doing their job well, they want...
April Events
It is hard to believe April is just around the corner. Here is a look at some great events where you will be able to catch up with Patterson Dental...
What’s the Next Big Thing?
This past month I attended the annual meeting for all the brightest new dental students across the country (ASDA). This experience was powerful for a few reasons, one being that...
Are you ready for Facebook Timeline?
At the end of February, Facebook finally unveiled Timeline for business pages. The new features offer great opportunity for your dental practice to share your culture and highlight key messages,...
Stop Holding the World on Your Shoulders!
So, it’s Monday morning, you’ve just walked in the door at your dental practice. You feel pretty good, spent a nice relaxing weekend with your family at the family cabin....
Capitalize on Teachable Moments
People learn during “teachable moments.” As a manager you need to be there to catch them performing well or performing poorly so you can capitalize on that opportunity. However, it...
Fight Evil Plaque with the Force
Now available through Patterson, Star Wars toothbrushes! Check out the new styles: MANUAL TOOTHBRUSH Dome Trim® Bristle Design Clinically proven to provide exceptional plaque removal Cleans below the gumline Supports...
Help! Where do I start?
Facebook … Twitter … Blogs … YouTube … Google+ … Pinterest … It seems as though there is a new social media channel popping up every day. If you are...
3M has launched another breakthrough from RelyX cements!
The toughest challenges have been met by 3M RelyXTM Ultimate Adhesive Resin Cement and ScotchbondTM. Together they deliver ultimate bond strength, coupled with ease of use. This new product is...
Feedback
Most people’s reaction to their manager saying “Could you come here for a minute? I would like to give you some feedback” is not a positive one. That’s because many...
The Buck Stops Here: Protecting Your Practice
Let’s face it ... dental practices are busy places focused on patient care. Running the business and having systems can often take a back seat to providing care to your...
Patterson Today 360
As Patterson Dental’s director of marketing, equipment, I have had the pleasure of working on Patterson Today for many years. This office design, equipment and technology magazine provides our readers...
5 Ways to Improve Your Recall Program
When doctors ask us about the first thing they should do to market their practice, our stock response is to look within their own four walls first. Granted, all practices...
Giving back through Donated Dental Services
While Patterson Dental territory representatives are busy selling DentaCheques books throughout the year, dentists across the country are providing dental care through Donated Dental Services (DDS) to patients who are...
Setting Clear Expectations
A constant challenge for any manager is managing the performance of employees. We evaluate their technical proficiency, their ability to engage customers and their ability to work as a part...
The New Gem in the Denticator® Family
Hygienists have been talking, and Denticator has been listening… Denticator, a pioneer in disposable prophy angle manufacturing, is proud to introduce a new gem in the family, the Emerald™. The...
The Root of It: Thank You, Dental Assistants!
In honor of Dental Assistant Recognition Week, we wanted to hear from “The Root of It” contributors and asked: “What do your dental assistants do that helps set your practice...