The CDC’s Guide to Writing for Social Media
The Electronic Media Branch at the Centers for Disease Control and Prevention (CDC) has developed a helpful guide to social media writing. This is a resource that is full of...
Help Others By Helping Yourself with DentaCheques
Throughout the year we at Dental Lifeline Network receive letters, thank you cards and other grateful messages from the many people who receive dental care through our programs. I recently...
Eleven Rules of Good Business
Taken from the November 1956 issue of Patterson’s monthly news publication, PHC Newswheel Digest: CUSTOMERS…are the most important people in any business. CUSTOMERS…are not dependent on us…we are dependent on...
Patterson Hardware
At Patterson, we pride ourselves in having everything your dental practice needs to thrive – being a one-stop shop. One of those things is hardware. Your practice needs to have...
Is Your Practice Ready for Automatic Patient Communications?
I’m always amazed at how quickly the technology landscape changes at a dental office. From management software that integrates every part of the business, to 3D imaging, to chairside CAD/CAM...
8 Common Mistakes Managers Make (Part 1)
Initially, I was going to direct this blog series at “new” managers by capturing some of the mistakes they make and distilling them down to those that are most common....
George Washington’s “Wooden” Teeth
During the French Revolution, several eminent dentists fled to the United States. The leading figure in dentistry around the turn of the century was a man named John Greenwood, a...
Why You Must Search Yourself on Facebook
When was the last time you searched your name or practice name on Facebook? If it’s been a while, you may want to do so today. I’m beginning to see...
ONtarget Savings
Watch your mailbox for the upcoming July/August ONtarget flyer! It will feature special pricing and valuable FREE offers on select merchandise and equipment from a huge variety of vendors. This...
CEREC 3D Summit
If you’re already a CEREC owner, you will not want to miss the 3D Summit for Digital Dentistry, which takes place on August 15, 2012 at the Venetian in Las...
CEREC Discovery
If you are a dentist who has been investigating the benefits of CAD/CAM, but you have not yet invested in the technology, here is your ultimate opportunity to Discover CEREC....
Visual Communication
“A picture is worth a thousand words.” It’s an adage that has almost become a cliché. We say it, we hear it, but does it impact how we choose to...
![Playing the Charity Card [PRESENTATION]](https://www.offthecusp.com/wp-content/uploads/2012/06/Smiles-Change-Lives.jpg)
Playing the Charity Card [PRESENTATION]
Our annual Dolphin meeting always features a handful of guest presenters, mainly made up of consultants and clinicians who share their expertise on practice trends throughout the dental specialty industry....
Management vs. Leadership: What’s the Difference?
For many people, the terms “management” and “leadership” are interchangeable. While I believe there is some overlap, these two concepts are mostly mutually exclusive and are markedly different skills. While...
July Events
Here are some great events where you can find us in July: Florida 7/20-7/24 – Boca Raton – Hispanic Dental Association National Event 7/20-7/24 – Boca Raton – National Dental...
Eaglesoft’s Line Item Accounting
At Patterson, we listen to our Eaglesoft customers. You asked for line item accounting, and our developers delivered! Eaglesoft’s new Line Item Accounting system provides our users with greater accuracy...
Are There Second Chances at First Impressions?
You all know the saying, “You never get a second chance to make a first impression.” Can you get another try at a first impression? Most everyone would say no,...
clubCEREC Members Get a Local Marketing Boost
There are many advantages to being a member of the CEREC Club, but one advantage in particular gives members a resource that shares information on CEREC technology while providing a...
2012 OSAP Annual Symposium
This year’s annual session, “Connecting to Drive Compliance,” is crucial for anyone working to ensure the safe delivery of oral healthcare. It will take place at Loews Atlanta Hotel in...
Behind the Scenes of an Eaglesoft Release…
While customers only see the marketing pieces prior to a software release, the gears of the development release cycle are working well in advance of that. Customer feedback, an essential...
Give People a Reason to Talk
We’ve all heard the old adage, “There’s nothing new under the sun.” While there is truth to this statement, it should never be used as an excuse for not striving...
Is Your Office Involved in Your Local Community?
This is a question I ask offices regularly, as it should be a piece of your marketing strategy. I will frequently hear that an office started a program such as...
Eaglesoft eServices: All for one, one for all
The newest addition to Patterson Dental’s Explore Store (www.PattersonDental.com/AppStore) isn’t just one tool to help practices run better. It’s a whole team! All of Eaglesoft’s eServices can now be found...
Social Media Survey
Today there exist a plethora of social media channels that allow us to connect and interact with each other in ways we never thought possible. We share photos, videos and...
Practicing with the Masters
Our Practicing with the Masters webinar series has proven to be quite successful. The goal of these webinars is to bring industry leaders to you through a series of webinars,...
What Does Your Facebook Page Say About You?
What is the personality of your Facebook page? Is it friendly, fun, positive, cheerful, inspiring, serious, gross, depressing or boring? Whether you set an intention for what you want your...
Grins for a Good Cause Milestone
We are thrilled to announce that since the Grins for a Good Cause initiative took root two years ago, more than $500,000 has been raised to increase awareness of breast...
The Business of Dentistry
Taken from the March 1954 issue of Patterson’s monthly news publication, PHC Newswheel Digest: Dentistry is also a Business! Looking ahead as...
June Events
May is coming to a close and summer is almost here! June will be filled with some great workshops and conferences – here is a list of events where you...
Boost Efficiencies with Schick Digital X-Rays and Eaglesoft
There are more than a few benefits to using digital radiography over traditional film: Patients are exposed to less radiation. No chemicals; digital X-rays are better for our environment. Faster...